CLIENT | SMYLE & CITROEN PEUGEOT
SERVICES | LEAD DESIGNER
In 2013 Smyle were approached by Citroën Peugeot to produce a back-to-back conference, spreading over 2 days. This conference and sales training day was designed from the ground up. Taking the plans from the architects, the entire Silverstone wing, including the pits, was modelled in 3D which made the presentation to the client incredibly efficient.
The set and screen design was the largest the Silverstone wing have ever hosted and ever will. This fact meant that all drawings and details had to be perfect for the set builders to create the finished piece. This included a revolving stage and moving set pieces that revealed the new cars that were being launched at the event.