ITV | MIPCOM 2016
CLIENT | DESIGNSCENE & ITV
SERVICES| LEAD DESIGNER
In 2016 ITV approached DesignScene to create a show-stopping structure for MIPCOM in Cannes. The brief was based on shipping containers that another partner, had used but ITV wanted it to be bolder and ultimately better. As the stand was positioned outside the main exhibition building, it was our chance to make the stand as striking and appealing as possible to the people inside and around the space.
The final design comprised of 10 shipping containers fused together on site which the client were incredibly impressed with and it definitely turned head on the day. At night, the upper level of the stand was transformed for launch parties and a cinema room for screenings of new shows.