GRAND ARCADE | CAMBRIDGE
CLIENT | STUDIO TAIT & GRAND ARCADE
SERVICES| CREATIVE VISUALISER
The Grand Arcade shopping centre in Cambridge is an architectural masterpiece, transforming the centre of Cambridge into a modern shopping experience. Studio Tait was asked to improve on the graphic treatment around the space and encourage shoppers to visit the upper levels.
The entire shopping area of the Grand Arcade was modelled from scratch, using technical plans and several site visits. It was only then that the whole space could be mapped and understood by the team. Working closely with the graphic team, we were able to produce several schemes and ultimately improve the footfall to the upper levels of the arcade.